2000-2010: The Sparkle Era
- 2000: Sparkle Dry Cleaners is founded in Thrissur City Center, pioneering Kerala’s first “see-through” concept dry-cleaning center with an automatic machine from Supremo Italy.
- 2004: A centralized processing center is established in Mundur, Thrissur, to handle the growing demand.
- 2006-2008: The brand expands with new outlets in Chavakkad, Kunnamkulam, and Palakkad, along with multiple franchises across Thrissur.
- 2010: Sparkle Dry Cleaners rebrands as Black Swan Dress Care and Dry Cleaners Pvt Ltd, with three new directors joining to elevate the brand to international standards. The first Black Swan outlet opens in Oberon Mall, Kochi.
2011-2019: Expansion and Innovation
- 2011-2014: Black Swan rapidly expands its presence, opening stores in key locations like Thoppumpady, Convent Junction, Thevara, and Panampilly Nagar in Kochi, and later in Calicut and Malappuram, reaching 14 stores across 4 districts.
- 2015: Stores are added in Ancherrychira and Westfort, further strengthening the brand’s presence in Thrissur.
- 2017: A flagship store opens in Lulu Mall, Kochi. To meet evolving customer needs, Black Swan begins developing a comprehensive ERP system and on-demand pickup and delivery app.
- 2019: The brand continues to grow with new stores in Irinjalakuda, Angamaly, and Chalakudy.
2020-2025: Navigating Change and Embracing the Future
- 2020: Black Swan reaches 25 outlets across 5 districts in Kerala. The proactive development of its home pickup and delivery system proves crucial as the COVID-19 pandemic hits, helping the business sustain itself through lockdowns.
- 2021: The pickup and delivery model, supported by a dedicated team and loyal customers, allows the company to quickly rebound after another lockdown.
- 2022: A strategic shift leads to a reduction to 14 stores without compromising revenue, proving the success of the new, efficient model.
- 2024: The company upgrades its ERP system to a best-in-class software, ensuring a seamless and systematic customer experience for the future.
2025: Black Swan celebrates its 25th anniversary, with ongoing research and development to further enhance brand reception and quality.
